Ce blog ne sera plus en opération dès lundi prochain
subversexe.org est maintenant en ligne. Il ne sert à rien de s’inscrire ou de commenter pour le moment, puisqu’il n’y a pas de contenu et qu’il subsiste quelques problèmes de traduction, mais si vous voulez un aperçu du thème et des nouvelles fonctions, je vous y invite! In other news, nous tiendrons sans doute une réunion de subversexe la fin de semaine prochaine (7-8 mars). Je sais, c’est pendant la semaine de relâche, mais nous avons beaucoup de nouvelles pour vous, et ça fait 2-3 mois que nous ne nous sommes pas rencontrés! Veuillez nous faire part de vos disponibilités dans les commentaires.
Publicité Tom Ford
(English version below)
Quelques jours après la présentation de subversexe que j’ai offerte à ma classe (dont je vous reparlerai plus tard), une élève m’a ramené une publicité qu’elle avait remarqué dans le Vogue de ce mois-ci.
Elle m’a dit qu’elle n’aurait pas porté attention à la publicité si elle ne venait pas d’entendre parler de notre collectif (c’est la partie positive) …
La réalité, c’est que la Première Dame des États-Unis, Michelle Obama, est sur la couverture d’un magazine grand public qui comprend une publicité misogène et absolument dégoutante. Elle n’était surment pas au courant de la présence de cette pub, mais je crois que ça nous donne du »levrage » pour combattre.
Une lettre à Vogue. Une lettre à Mme Obama (qui ne sera probablement jamais lue, mais c’est l’effort qui compte).
Et pour ma part, je confirme que je n’achèterai jamais de lunettes (ou quoi que ce soit) Tom Ford de ma vie – même si j’ai le budget un jour.
Je sais qu’ils font exprès pour choquer, mais je crois fermement que nous pouvons choquer sans être si ouverte violent et sexiste. Une recherche google m’a permis de voir que ce n’était pas la première fois qu’ils avaient des campagnes publicitaires du genre… 
A few days after the subversexe infomercial (:P) I presented to my class last week, a classmate brought it a Tom Ford ad that she found in this month’s Vogue magazine. The ad, supposedly selling sunglasses, featured a woman sucking on a middle finger. My classmate wasn’t sure what to make of the image, but with the hypersexualization exposé fresh on her mind, she decided to bring the ad in to me. What do you think this picture promotes? What is it trying to sell? Why does Tom Ford think it needs to be misogynist in order to provoke and to attract attention?
This month’s Vogue proudly displays the First Lady on its cover. Why does a magazine geared mainly towards women think it is appropriate to run such ads? Its wonderful to have articles about feminism and to interview strong, intelligent female models, but I’ve had enough with the hypocrisy. The so-called feminism is there to sell magazines to an even larger public, but the point of selling more magazines is more ad-generated revenue.
The Tom Ford ad isn’t only objectifying the women sexually, it is outright insulting her and being violent towards her – and the ad is directed to her! Women WILL go out and buy their products, and they will have seen these ads.
I call for letters to the editors of Condé Nast publications (publishers of Vogue), to Michelle Obama, and for boycott of Condé Nast affliates and Tom Ford products.
Let me know your thoughts.
subversexe.org
J’ai le plaisir de vous annoncer l’enregistrement du nom de domaine subversexe.org pour étendre notre campagne de sensibilisation via le web. Si vous le visitez maintenant, vous ne verrez pas grand-chose – attendez une semaine! Le nouveau subversexe.org regroupera le blog, des liens vers la page facebook, etc, et quelques surprises aussi. Avec le lancement des ateliers dans quelques écoles, nous commençerons à faire du bruit!
I have the pleasure to announce the registration of our domain name, subversexe.org, which will allow us to extend our web-based information campaign. Right now it’s quite bare – see you in a week! The new subversexe.org will feature the blog, links to our facebook group, and a few suprises too. With the future launch of conferences in schools, I’m confident we are going to achieve some notoriety, and our message will be understood by teenagers.
Nouvelle publicité pour American Apparel / New American Apparel ad
American Apparel vient de dépasser les bornes. Leur stratégie marketing a toujours été d’utiliser le sexe pour vendre leurs produits, mais leur toute dernière publicité est carrément pornographique. Voyez vous-même (censuré).
Cette série apparaît sans les carrés noirs sur le site officiel de la compagnie. Qu’est-ce que vous en pensez?
American Apparel definitely has gone too far. Their marketing strategy always was « Sex sells », but their latest ad is pornographic. See for yourself (censored). This picture appears on the official website of the company (see above). What do you think?
Résultats du sondage / Survey results
Dans le cadre de notre cours de TMS (méthodologie), nous avons réalisé un sondage sur l’hypersexualisation. En tout, 120 élèves du Collège de Montréal ont participé. Environ la moitié était des élèves en 5ième secondaire (16 et 17 ans), le reste était des élèves en 1e secondaire (12 et 13 ans). Il y avait un sondage « objectif » ainsi qu’un sondage « biaisé ». Le but du sondage « biaisé » était de voir si on était capable d’influencer les réponses des participants, comme la publicité tente d’influencer nos habitudes de consommation. Nos remerciements à M. Larose, M. Angers-Nguyen, M. Morasse, M. Roy, M. Blackburn et à tout les participants.
Questions du sondage « objectif »
1. Je parle ouvertement de ma sexualité avec mes parents ou d’autres adultes.
2. Je parle ouvertement de ma sexualité avec mes ami(e)s
3. Il est important pour moi de m’habiller d’une façon sexy.
4. L’image projetée par les publicités me représente.
5. Les autres me trouvent séduisant(e)
6. Je suis confortable avec mon corps.
Résultats des filles en secondaire 1 (gr. 103)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
0 (0%) |
3 (23%) |
7 (41%) |
1 (6%) |
2 (12%) |
|
Question #2 |
1 (6%) |
4 (24%) |
6 (35%) |
0 (0%) |
2 (12%) |
|
Question #3 |
0 (0%) |
4 (24%) |
7 (41%) |
2 (12%) |
0 (0%) |
|
Question #4 |
0 (0%) |
1 (6%) |
5 (29%) |
6 (35%) |
0 (0%) |
|
Question #5 |
1 (6%) |
1 (6%) |
1 (6%) |
2 (12%) |
8 (47%) |
|
Question #6 |
2 (12%) |
9 (53%) |
1 (6%) |
0 (0%) |
0 (0%) |
Résultats des gars en secondaire 1 (gr. 103)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
3 (14%) |
6 (29%) |
3 (14%) |
8 (38%) |
1 (5%) |
|
Question #2 |
5 (24%) |
3 (14%) |
5 (24%) |
6 (29%) |
2 (10%) |
|
Question #3 |
2 (10%) |
5 (24%) |
6 (29%) |
4 (19%) |
4 (19%) |
|
Question #4 |
2 (10%) |
0 (0%) |
11 (52%) |
6 (29%) |
2 (10%) |
|
Question #5 |
3 (14%) |
6 (29%) |
4 (19%) |
0 (0%) |
8 (38%) |
|
Question #6 |
12 (57%) |
8 (38%) |
1 (5%) |
0 (0%) |
0 (0%) |
Résultats des filles en secondaire 5 (gr. 503/504)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
2 (14%) |
4 (29%) |
5 (36%) |
3 (21%) |
0 (0%) |
|
Question #2 |
4 (29%) |
10 (71%) |
0 (0%) |
0 (0%) |
0 (0%) |
|
Question #3 |
0 (0%) |
5 (36%) |
5 (36%) |
2 (14%) |
2 (14%) |
|
Question #4 |
0 (0%) |
2 (29%) |
8 (57%) |
2 (14%) |
2 (14%) |
|
Question #5 |
2 (14%) |
7 (50%) |
1 (7%) |
0 (0%) |
4 (29%) |
|
Question #6 |
3 (21%) |
8 (57%) |
1 (7%) |
0 (0%) |
2 (14%) |
Résultats des gars en secondaire 5 (gr. 503/504)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
0 (0%) |
6 (38%) |
3 (19%) |
6 (38%) |
1 (6%) |
|
Question #2 |
9 (56%) |
3 (19%) |
2 (13%) |
2 (13%) |
0 (0%) |
|
Question #3 |
1 (6%) |
6 (38%) |
4 (25%) |
3 (19%) |
2 (13%) |
|
Question #4 |
0 (0%) |
2 (13%) |
9 (56%) |
3 (19%) |
1 (6%) |
|
Question #5 |
5 (31%) |
3 (19%) |
2 (13%) |
0 (0%) |
6 (38%) |
|
Question #6 |
8 (50%) |
6 (38%) |
1 (6%) |
0 (0%) |
1 (6%) |
Questions du sondage « biaisé »
1. Sachant que les adultes sont des sources fiables d‘information, je parle ouvertement de ma sexualité avec mes parents ou d’autres adultes.
2. Sachant que les ami(e)s vivent des situations semblables que moi, je parle ouvertement de ma sexualité avec mes ami(e)s.
3. Dans une société où nous sommes constamment jugé sur notre apparence, il est important pour moi de m’habiller d’une façon sexy.
4. Les modèles présentés par les grandes multinationales, tel que Paris Hilton, Kate Moss, Zac Efron et Matt Damon me ressemblent.
5. Je suis satisfait(e) avec mon poids.
6. Je suis confortable avec mon corps
Résultats des filles en secondaire 1 (gr. 101)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
0 (0%) |
9 (43%) |
4 (19%) |
3 (14%) |
5 (24%) |
|
Question #2 |
2 (10%) |
7 (33%) |
7 (33%) |
2 (10%) |
3 (14%) |
|
Question #3 |
2 (10%) |
7 (33%) |
8 (38%) |
3 (14%) |
1 (5%) |
|
Question #4 |
0 (0%) |
2 (10%) |
9 (43%) |
7 (33%) |
3 (14%) |
|
Question #5 |
11 (52%) |
5 (24%) |
2 (10%) |
3 (14%) |
0 (0%) |
|
Question #6 |
13 (62%) |
3 (14%) |
1 (5%) |
1 (5%) |
3 (14%) |
Résultats des gars en secondaire 1 (gr. 101)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
0 (0%) |
4 (44%) |
4 (44%) |
1 (11%) |
0 (0%) |
|
Question #2 |
0 (0%) |
3 (33%) |
2 (22%) |
4 (44%) |
0 (0%) |
|
Question #3 |
0 (0%) |
2 (22%) |
4 (44%) |
3 (33%) |
0 (0%) |
|
Question #4 |
0 (0%) |
0 (0%) |
3 (33%) |
4 (44%) |
2 (22%) |
|
Question #5 |
6 (66%) |
2 (22%) |
1 (11%) |
0 (0%) |
0 (0%) |
|
Question #6 |
7 (77%) |
2 (22%) |
0 (0%) |
0 (0%) |
0 (0%) |
Résultats des filles en secondaire 5 (gr. 503/504)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
0 (0%) |
1 (11%) |
6 (66%) |
1 (11%) |
1 (11%) |
|
Question #2 |
2 (22%) |
4 (44%) |
2 (22%) |
0 (0%) |
1 (11%) |
|
Question #3 |
0 (0%) |
2 (22%) |
4 (44%) |
2 (22%) |
1 (11%) |
|
Question #4 |
0 (0%) |
0 (0%) |
3 (33%) |
5 (55%) |
1 (11%) |
|
Question #5 |
6 (66%) |
1 (11%) |
2 (22%) |
0 (0%) |
0 (0%) |
|
Question #6 |
2 (22%) |
5 (55%) |
1 (11%) |
1 (11%) |
0 (0%) |
Résultats des gars en secondaire 5 (gr. 503/504)
|
|
Tout à fait d’accord |
d’accord |
en désaccord |
tout à fait en désaccord |
je ne sais pas |
|
Question #1 |
1 (6%) |
2 (12%) |
9 (53%) |
4 (24%) |
1 (6%) |
|
Question #2 |
4 (24%) |
8 (47%) |
1 (6%) |
1 (6%) |
3 (18%) |
|
Question #3 |
4 (24%) |
3 (18%) |
5 (29%) |
2 (12%) |
3 (18%) |
|
Question #4 |
3 (18%) |
2 (12%) |
6 (35%) |
3 (18%) |
3 (18%) |
|
Question #5 |
9 (53%) |
7 (41%) |
0 (0%) |
1 (6%) |
0 (0%) |
|
Question #6 |
9 (53%) |
7 (41%) |
1 (6%) |
0 (0%) |
0 (0%) |
As part of our TMS (methodology) class, we conducted a survey on hypersexualisation. In all, 120 Collège de Montréal students participated. About half were Secondary 5 (16- and 17-year-old) students, and the rest were Secondary 1 (12- and 13-year-old) students. There were two surveys; an “objective” survey and a “biased” survey. The goal of the “biased” survey was to see if we could influence the answers, similar to how ads try to influence our consumption habits. Thank you to M. Larose, M. Angers-Nguyen, M. Morasse, M. Roy, M. Blackburn and all those who participated.
« Objective » survey questions
1. I talk openly about my sexuality with my parents or other adults.
2. I talk openly about my sexuality with my friends
3. It is important for me to dress in a sexy way.
4. The images presented in ads reflect me.
5. Others find me attractive.
6. I am comfortable with my body.
Results sec. 1 girls (gr. 103)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
0 (0%) |
3 (23%) |
7 (41%) |
1 (6%) |
2 (12%) |
|
Question #2 |
1 (6%) |
4 (24%) |
6 (35%) |
0 (0%) |
2 (12%) |
|
Question #3 |
0 (0%) |
4 (24%) |
7 (41%) |
2 (12%) |
0 (0%) |
|
Question #4 |
0 (0%) |
1 (6%) |
5 (29%) |
6 (35%) |
0 (0%) |
|
Question #5 |
1 (6%) |
1 (6%) |
1 (6%) |
2 (12%) |
8 (47%) |
|
Question #6 |
2 (12%) |
9 (53%) |
1 (6%) |
0 (0%) |
0 (0%) |
Results sec. 1 boys (gr. 103)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
3 (14%) |
6 (29%) |
3 (14%) |
8 (38%) |
1 (5%) |
|
Question #2 |
5 (24%) |
3 (14%) |
5 (24%) |
6 (29%) |
2 (10%) |
|
Question #3 |
2 (10%) |
5 (24%) |
6 (29%) |
4 (19%) |
4 (19%) |
|
Question #4 |
2 (10%) |
0 (0%) |
11 (52%) |
6 (29%) |
2 (10%) |
|
Question #5 |
3 (14%) |
6 (29%) |
4 (19%) |
0 (0%) |
8 (38%) |
|
Question #6 |
12 (57%) |
8 (38%) |
1 (5%) |
0 (0%) |
0 (0%) |
Results sec. 5 girls (gr. 503/504)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
2 (14%) |
4 (29%) |
5 (36%) |
3 (21%) |
0 (0%) |
|
Question #2 |
4 (29%) |
10 (71%) |
0 (0%) |
0 (0%) |
0 (0%) |
|
Question #3 |
0 (0%) |
5 (36%) |
5 (36%) |
2 (14%) |
2 (14%) |
|
Question #4 |
0 (0%) |
2 (29%) |
8 (57%) |
2 (14%) |
2 (14%) |
|
Question #5 |
2 (14%) |
7 (50%) |
1 (7%) |
0 (0%) |
4 (29%) |
|
Question #6 |
3 (21%) |
8 (57%) |
1 (7%) |
0 (0%) |
2 (14%) |
Results sec. 5 boys (gr. 503/504)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
0 (0%) |
6 (38%) |
3 (19%) |
6 (38%) |
1 (6%) |
|
Question #2 |
9 (56%) |
3 (19%) |
2 (13%) |
2 (13%) |
0 (0%) |
|
Question #3 |
1 (6%) |
6 (38%) |
4 (25%) |
3 (19%) |
2 (13%) |
|
Question #4 |
0 (0%) |
2 (13%) |
9 (56%) |
3 (19%) |
1 (6%) |
|
Question #5 |
5 (31%) |
3 (19%) |
2 (13%) |
0 (0%) |
6 (38%) |
|
Question #6 |
8 (50%) |
6 (38%) |
1 (6%) |
0 (0%) |
1 (6%) |
« biased » survey results
1. Knowing that adults are a reliable source of information, I talk openly about my sexuality with my parents or other adults.
2. Knowing that my friends are going through similar situations , I talk openly about my sexuality with my friends.
3. In a society where we are constantly judged on our appearance, it is important for me to dress in a sexy way.
4. The models used by big multinational corporations such as Paris Hilton, Kate Moss, Zac Efron and Matt Damon resemble me.
5. I am satisfied with my weight.
6. I am comfortable with my body.
Results sec. 1 girls (gr. 101)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
0 (0%) |
9 (43%) |
4 (19%) |
3 (14%) |
5 (24%) |
|
Question #2 |
2 (10%) |
7 (33%) |
7 (33%) |
2 (10%) |
3 (14%) |
|
Question #3 |
2 (10%) |
7 (33%) |
8 (38%) |
3 (14%) |
1 (5%) |
|
Question #4 |
0 (0%) |
2 (10%) |
9 (43%) |
7 (33%) |
3 (14%) |
|
Question #5 |
11 (52%) |
5 (24%) |
2 (10%) |
3 (14%) |
0 (0%) |
|
Question #6 |
13 (62%) |
3 (14%) |
1 (5%) |
1 (5%) |
3 (14%) |
Results sec. 1 boys (gr. 101)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
0 (0%) |
4 (44%) |
4 (44%) |
1 (11%) |
0 (0%) |
|
Question #2 |
0 (0%) |
3 (33%) |
2 (22%) |
4 (44%) |
0 (0%) |
|
Question #3 |
0 (0%) |
2 (22%) |
4 (44%) |
3 (33%) |
0 (0%) |
|
Question #4 |
0 (0%) |
0 (0%) |
3 (33%) |
4 (44%) |
2 (22%) |
|
Question #5 |
6 (66%) |
2 (22%) |
1 (11%) |
0 (0%) |
0 (0%) |
|
Question #6 |
7 (77%) |
2 (22%) |
0 (0%) |
0 (0%) |
0 (0%) |
Results sec. 5 girls (gr. 503/504)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
0 (0%) |
1 (11%) |
6 (66%) |
1 (11%) |
1 (11%) |
|
Question #2 |
2 (22%) |
4 (44%) |
2 (22%) |
0 (0%) |
1 (11%) |
|
Question #3 |
0 (0%) |
2 (22%) |
4 (44%) |
2 (22%) |
1 (11%) |
|
Question #4 |
0 (0%) |
0 (0%) |
3 (33%) |
5 (55%) |
1 (11%) |
|
Question #5 |
6 (66%) |
1 (11%) |
2 (22%) |
0 (0%) |
0 (0%) |
|
Question #6 |
2 (22%) |
5 (55%) |
1 (11%) |
1 (11%) |
0 (0%) |
Results sec. 5 boys (gr. 503/504)
|
|
Completely agree |
Agree |
Disagree |
Completely disagree |
I don’t know |
|
Question #1 |
1 (6%) |
2 (12%) |
9 (53%) |
4 (24%) |
1 (6%) |
|
Question #2 |
4 (24%) |
8 (47%) |
1 (6%) |
1 (6%) |
3 (18%) |
|
Question #3 |
4 (24%) |
3 (18%) |
5 (29%) |
2 (12%) |
3 (18%) |
|
Question #4 |
3 (18%) |
2 (12%) |
6 (35%) |
3 (18%) |
3 (18%) |
|
Question #5 |
9 (53%) |
7 (41%) |
0 (0%) |
1 (6%) |
0 (0%) |
|
Question #6 |
9 (53%) |
7 (41%) |
1 (6%) |
0 (0%) |
0 (0%) |
